Online Marketing - FAQ
List of questions:
- How can I market my website online?
- How does SEO work?
- How does SEM work?
- How does PPC work?
- Is SEO or SEM better in online marketing?
- What is the advantage and cost of SEO?
- What is the advantage and cost of SEM?
- What are some other marketing tools other than SEO and PPC?
- How do I start using SEO?
- How do I start using SEM?
- What are the major phases in SEO?
- How do you do SEM?
- What is On-page SEO?
- What is Off-page SEO?
- How much does SEO cost?
- How much does SEM cost?
- Which languages can you do multilingual optimization in?
- How much will multilingual optimization cost?
- What are the most popular Search Engines in Japan?
- What are the major Japanese directories we should list our company in?
- How many visitors will SEO bring to my website?
ANSWERS:
How much profit can I make from online marketing, and why should I use it?
The internet is the biggest source of information with hundreds of millions of people looking for information everyday. If you use online marketing and promotion people will find information about you on the net. However, there is also competition on the net, where many businesses and companies try to be more visible, because that visibility provides clients for them. Online marketing is a tool that will bring you that visibility.
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How can I market my website online?
Among many marketing tools, there are two that are especially effective. Over 80% of marketing done is based on them. These are Search Engine Optimization (abbreviated SEO) and Search Engine Marketing (SEM). SEM is also referred to as Pay Per Click (PPC) even though PPC generally has a wider meaning than SEM.
Back to the questions list How does SEO work?
Search Engine Optimization (SEO) is a set of strategies that, when done properly, will lead to being listed at the top of the results list on Search Engines such as Yahoo, Google, MSN and others.
Back to the questions list How does SEM work?
Search Engine Marketing (SEM) displays commercial ads and uses commercial campaigns on the top Search Engines (such as Yahoo, Google, MSN and others). You are required to pay each time someone clicks on one of your ads.
Back to the questions list How does PPC work?
Pay Per Click (PPC) is similar to SEM. It displays ads that drive traffic to your website. Unlike SEM however, it displays ads on a network of web sites rather than on a Search Engine.
Back to the questions list Is SEO or SEM better for online marketing?
According to research, almost 85% of internet visitors start their product, service or information search using search results and top listings in major search engines. That would indicate that SEO is much more recommended. However, when visitors search for paid products and services rather than for information and free services, according to recent studies they tend to use both search results as well as ads and the ratio is close to 50:50. Therefore, both SEO and SEM can be valuable if used effectively.
Back to the questions list What is the advantage and cost of SEO?
SEO is a long-lasting strategy that is also one of the cheapest in the long-term (6 or more months). It will drive significant traffic to your website if done effectively. It's most important drawback is that it is a long-term investment. It takes a relatively long time to deliver quality SEO, however once it is done it will have a long lasting effect.
Back to the questions list What is the advantage and cost of SEM?
SEM gives you immediate exposure and let you precisely control advertising cost, effectiveness, and the amount you will spend to get clients. You pay only when someone clicks on your ad and do not pay for displaying the ad itself. In the long-term however (over 6 months) it requires a significant budget to maintain. The necessary budget can vary from 400 USD per month to over 30,000 USD per month for big companies.
Back to the questions list What are some other marketing tools other than SEO and PPC?
There are many other marketing tools that can be used to promote your company, products and services. The most important other marketing strategies include: direct marketing, printed marketing, telemarketing, video marketing, mass media (television and radio), viral marketing and mass marketing.
Back to the questions list How do I start using SEO?
We recommend to start SEO from online market analysis and competition research. The online market, like any market, has rules and competition exists. We start SEO from market analysis and competition research to find your optimal SEO strategy. Then we analyze your website to know what needs to be done and define the tools that we are going to use. Implementation takes the longest time and requires a lot of work to bring you the best effect. At each phase we update you regularly on the progress and decide on the steps we take together.
Back to the questions list How do I start using SEM?
We start SEM by defining your market to know which customers to target. After that, we decide on the strategy that will be the most effective. If you define your target clients well you will get more new clients and you will have less people leave your website without purchasing your goods or services. This is important because when you pay for each click it will reduce the cost and allow you to maximize the sales. The next step is to prepare campaigns that implement the strategy we chose together. Monitoring and analyzing marketing outcomes is important so we can improve the performance and keep it constantly at the best quality. We analyze the results and send you key factors such as reports to make the outcome clear and save you time.
Back to the questions list What are the major phases in SEO?
There are two major SEO phases: on-page and off-page SEO. The on-page phase is optimizing the webpage, for instance: keyword placement, web page tag optimization, text optimization, and others. Off-page optimization means promoting your website on the internet to increase it's visibility and importance in search engines. Both are very important for generating top results.
Back to the questions list What is On-page SEO?
On-page SEO means the optimization of web pages. The objective of on-page optimization is to optimize webpage code and contents in a way that search engines can easily learn what we want to present. It is important to do this well, because search engine will rank keywords on the webpage depending on what it learns and we need to expose exactly the keywords that we target. On-page optimization starts from analyzing the contents and structure of the website and then implementing our SEO strategy. The strategy is implemented by a number of means, such as: making the webpage code friendly to search engines, editing webpage text to place keywords, setting tags, webpage title, description, page structure, content structure and others.
Back to the questions list What is Off-page SEO?
Off-page SEO means work that is not changing and editing web pages, but work that is to promote your website on the internet and build links. The objective is to increase your website visibility online and establish high importance of your webpage to search engines. Based on this high importance, search engines will display your website on the top of the search results. It takes a relatively long time to build high importance, but once it is established, your website will be displayed on the top of search engine results for a long time.
Back to the questions list How much does SEO cost?
Our on-page SEO cost depends on two types of measurements. The first of these is quantitative measurements, for example; the number of pages and keywords to optimize. The second is qualitative measurements, such as; how much competition is on each keyword, the number of customers we target, and the number of keywords we need to use. The truth is, we also need to fit the optimization strategy to your budget. If you have a reasonable budget (100.000 – 1.000.000 yen) we will use the most effective SEO for your target. If you have a budget to improve SEO we will optimize the SEO tasks we do to bring you the maximum improvement within the budget you have available (starting from 30.000 yen).
Back to the questions list How much does SEM cost?
SEM cost will depend on how many clients you want to have. For a reasonable amount of traffic to your website that will target your customers costs about 10 yen per visit. However, if you want to have a large increase in customers it will cost about 20-30 yen per visit. Our fee for setting up a campaign depends on size. In the case of a small business it is about 30.000 yen, while for a large campaign it can be about 100.000 yen. Our monthly fee for managing your campaign is about 10.000 yen for small company up to 100.000 yen for a large campaign.
Back to the questions list Which languages can you do multilingual optimization in?
We provide optimization in Japanese, English as well as many other languages, mostly European and Asian. Contact us for details to check if we will be able to deliver optimization in a language you need.
Back to the questions list How much will multilingual optimization cost?
We can reduce the cost for optimization in each additional language. For instance if you need optimization in Japanese and English you should except 20-35% discount on the optimization in the second language, while if you want to optimize one more language to total three languages, such as Japanese, English and Italian, you will save even more.
Back to the questions list What are the most popular Search Engines in Japan?
Yahoo has the biggest market share in Japan estimated to be about 55%, while Google has about 20% and MSN have a share of 10%. Therefore we recommend focusing on Yahoo listings first and Google listings second when marketing online. The are also other less popular search engines engines with the total share about 15% of all search queries.
Back to the questions list What are the major Japanese directories we should list our company in?
Yahoo's Japan directory is the largest directory in Japan. Yahoo's listing fee is 55.555 yen per year and it is not guaranteed that if you pay the fee and submit your website, the website will actually be listed. Therefore, we recommend contacting us if you want to be sure that your website will be listed. DMZ is free of charge and listing there will improve your position in search results especially for Google Japan. However it can take up to 6 months to be listed there. Rakuten is the largest e-Shopping mall and the second most visited website in Japan. Therefore, we recommend being listed there for eCommerce. Similar to the Yahoo directory, listing there is not guaranteed and the application fee is 66.666 yen.
Back to the questions list How many visitors will SEO bring to my website?
Good marketing can bring you ten, a hundred, a thousand, or even ten thousand clients a day. There are many cases where small companies have grown an incredible amount due to good marketing, and there are probably even more cases when companies did not grow because they had no marketing advantage. In many cases getting online clients is essential to a business and it is critical for business promoted online. The actual number of visitors depends on various factors and cannot be generalized. Two of the most important factors affecting the number of visitors are; 1) Market Size - because the more people that are interested in your segment the more visitors will come to your website, and 2) SEO Effectiveness - while effective SEO will bring you traffic, unethical SEO methods can cause your website to be practically removed from search engines after some time. Therefore, it is important to get quality services.
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